Financial Advisor Marketing - Lead Generation Principle #2
Did you know the average interrogation subject breaks down
after 166 questions? How many questions does it take for your
prospects to become customers? The ugly truth about prospecting
today is this: People are no longer paying attention to your
marketing messages.
We live in an over-marketed over communicated society that makes it
virtually impossible to pay attention to the 3500 or more marketing
message your prospects receive every day.
That's 24,500 per week and 1.27 million per year!
How are you going to get your marketing message to stand
outfrom the other 24,500 your prospects receive every single week?
The lead generation system, currently included with Rollover Coach
is meant to stop your prospects in their tracks. It will force
their hand into action and commands their attention.
The idea behind the course is to give them 15 financial ideas, But
also give them a way you can HELP implement (sell) them. Basically
we are going fishing, and the financial ideas are our bait. Once
the bait is taken, we have a full blown prospect on our hands and
will follow up accordingly.
Many successful college athletic programs use this same method when
recruiting athletes by the way. Repeated contacts, high frequency.
The ideas are delivered via postcard because postcards are the most
inexpensive, effective, and targeted marketing strategies available
today. You can select only the most ideal prospects for your
practice to market to. Why waste money advertising to people you
will never do business with anyway?
Once I get more testing information back, this lead generation
system will be sold separately...for more than the purchase price of
Rollover Coach. If you are considering purchasing my system I
encourage you to do it before I spin off the lead program into its
own product. Get both products for one price today. Prices will
only be going up.
Stand out from other advisors in your area. Be different.
Scott Brooks, MBA, CFP® helps advisors attract and convert rollover business. He is the creator of the Rollover Coach program which is a 3 hour Audio CD based training program which gives advisors everything they need to know to take their rollover business to the next level.
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