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Public Relations for FDIC

Many people in the United States are afraid of banks and this is unfortunate because they are not saving their money or getting interest on the money that they do save. Many of the people who are of Hispanic descent do not trust banks because they have had problems in their own country with bank failures in the past.

Some do not trust banks because they are not US citizens and they are afraid to put their money anywhere where they cannot control it. Banks need to do a better job in public relations to attract those potential customers to deposit their money in the banks and save it.

Unfortunately, fewer Americans are saving money than ever before and many have racked up huge credit card debt. In essence they are paying the interest the wrong way and they are paying extremely high rates at that. Banks need to promote the FDIC insurance program so that consumers and the public understands that their money is insured.

Public relations for FDIC is generally pretty good, but it needs a local touch as well and a good public relations strategy could solve the problem and bring more people into the bank to save. This will indeed help local banks keep the ratios where they need to be so they will be able to fund more local small-business loans. Perhaps you might consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Source: www.articlesbase.com